Indian roots. A modern point of view.
We’re Zavaya, a contemporary men’s ethnic wear brand born in Calcutta, with a simple thought: ethnic wear deserves a lot more than the usual.
From traditional silhouettes to contemporary designs, we blend heritage with modernity — because ethnic wear shouldn’t have to wait for a wedding invitation.
OUR STORY
At Zavaya, we bring together the charm of
traditional Indian silhouettes and the creativity of contemporary design. We
take inspiration from where we've come from but design for where we're headed.
Think familiar craftsmanship, refreshing cuts, unexpected details and styles
that feel just as good at a celebration as they do on an ordinary day.
Because ethnic wear shouldn't have to wait
for a wedding invitation.
We believe Indian fashion has a much bigger
story to tell, and that story deserves a global audience. The appeal of Indian
clothing is no longer limited to Indians or Indian occasions. It's finding its
way into wardrobes across cultures, borders and generations. And we're here to
be a part of that movement.
Our vision is simple: Make India for the world.
We're here to make Indian ethnic wear more
expressive, more accessible and more relevant to a generation that likes its
traditions with a little twist.
We're
not here to reinvent Indian fashion. We're here to give it a fresh perspective.
Welcome
to Zavaya. Tradition, with a change of plans.
Meet the Founders
The people behind the clothes.
Ehtesham
Co-Founder & CEO
25, a Calcutta boy, a St. Xavier's graduate
and someone who believes a good marketing idea can be just as important as a
good outfit.
Ehtesham began his journey in the D2C
fashion space with Kisah, a men's wear brand, where he got his first taste of
building a brand, understanding customers and figuring out what makes people
stop scrolling.
At Zavaya, he brings the fresh perspective,
creative energy and Gen Z sensibility that shape the brand's identity. From
marketing and brand storytelling to customer experience and growth, he's always
looking for ways to make Zavaya stand out in a rather crowded wardrobe.
A marketing enthusiast and D2C obsessive, he
believes fashion needs more than just good products. It needs a personality.
Outside work, he's usually discussing
films, obsessing over football or finding another reason to bring Real Madrid
into an otherwise unrelated conversation. A cinephile, a die-hard Madridista
and a firm believer that the next big idea is probably just one brainstorm
away.
His big-picture ambition? To build one of
India's biggest contemporary men's wear brands and take the Zavaya story well
beyond borders.
Basically,
he's the guy making sure Zavaya looks good, sounds good and gets noticed.
Aashif
Co-Founder
If there's one person who can make sense of
the beautiful chaos that comes with running an e-commerce business, it's
Aashif.
With over five years of experience working
closely with leading marketplaces like Myntra, AJIO and Nykaa, Aashif brings
the operational expertise and industry understanding that keep Zavaya moving.
From marketplace strategy and business
operations to supply chain management and the thousand little things that
happen behind every successful order, he's the person making sure everything
runs as smoothly as it possibly can.
While Ehtesham might be thinking about the
next big campaign, Aashif is probably figuring out how to make sure the product
actually reaches the customer on time. Different priorities, same obsession:
building Zavaya.
But don't let all the spreadsheets,
inventory and marketplace dashboards fool you. Outside work, Aashif is a
serious music connoisseur, with a particular soft spot for Sufi music. He's
just as likely to appreciate a beautifully managed supply chain as he is a
beautifully composed qawwali.
He's
the operational backbone of Zavaya, keeping the music playing and the business
running.